Orphan owners are often customers left without the essential service and connection after purchasing a product. This lack of connection creates both risk and opportunity. The strategies explored here, inspired by the teachings in The Master Salesman: Jesus and the Art of Service, and employing the IDEAS Sales System, highlight the need to reconnect with these neglected customers.
Identifying Orphan Owners: The Risk and Reward
The failure to provide the “S – SERVICE” part of the IDEAS Sales System to orphan owners leads to an absence of loyalty, posing a business risk. Conversely, salespeople have a unique opportunity to nurture trust and loyalty.
A Deeper Insight into Service: Beyond the Obvious Example
While Jesus’ Parable of the Lost Sheep illustrates the pursuit of the lost, I’d like us to consider an alternative Old Testament example. The story of Ruth’s loyalty to Naomi is particularly poignant. Ruth tells Naomi, “Do not urge me to leave you or to return from following you. For where you go I will go, and where you lodge I will lodge. Your people shall be my people, and your God my God” (Ruth 1:16-17, ESV). This unwavering commitment, despite personal loss, serves as a vivid illustration of the dedication and service needed to reconnect with orphan owners.
Implementing the IDEAS Sales System with Orphan Owners
- INTRODUCING: Identify and engage orphan owners.
- DISCOVERING: Understand their specific needs and challenges.
- EVALUATING: Assess their requirements for support.
- ADAPTING: Customize your approach to suit their needs.
- SERVING: By becoming their resource, build lasting loyalty.
Cultivating Loyalty Through the Triad of Belief
The Triad of Belief informs how we can foster belief in our industry, company, product, and ourselves, transferring that belief to the customer.
Continuous Growth and Engagement
Following Ruth’s example of unyielding loyalty, we can foster a similar commitment in orphan owners. For a more comprehensive understanding, I invite you to explore The Master Salesman: Jesus and the Art of Service.
Enhance Your Sales Techniques with Closer Classes
For tailored strategies to connect with orphan owners, explore Training, Coaching, and Life Coaching at Closer Classes.
The customer is ready to buy. He needs you to help him believe.
Summary: By considering the story of Ruth’s commitment to Naomi and her moving words in Ruth 1:16-17, this article illuminates the concept of reconnecting with orphan owners. Applying the principles of the IDEAS Sales System, it outlines how salespeople can turn these overlooked customers into loyal ones, mirroring the teachings in both Old and New Testaments.
