In my journey of coaching and life lessons, I’ve often drawn inspiration from scripture, recognizing parallels between ancient teachings and modern business practices. One such parallel is the art of visual mapping in sales and its resonance with biblical concepts of wisdom and understanding.
Evaluation is a critical stage in any sales process. In the IDEAS Sales System that I have created, evaluating involves a deep dive into what the customer is expressing. It demands understanding not just the surface needs but also the underlying desires, emotions, and concerns. In this complex tapestry of information, how does one discern patterns and connections effectively? Enter visual mapping.
Visual mapping, at its core, is about representing information in a visual format. It could be through diagrams, flowcharts, or even mind maps. Imagine having a discussion with a customer, and in the aftermath of that discussion, you draw out a mind map. The primary need of the customer sits at the center, and radiating outwards are the associated wants, concerns, emotions, and even potential solutions. This tangible representation allows you to comprehend the client’s situation holistically, often revealing insights that might slip away in a traditional linear note-taking method.
Interestingly, this practice of making sense of complexity through visualization ties back to the biblical concept of pursuing wisdom and understanding. The Book of Proverbs beautifully encapsulates this as it portrays wisdom as a hidden treasure waiting to be discovered, while understanding is something to be grasped (Proverbs 2:3-5, ESV). The essence is clear – seek out deeper insights, make connections, and embrace understanding, much like visual mapping promotes.
A passage from the Bible that exemplifies this method is the vision of the prophet Ezekiel. In this vision, Ezekiel encounters a valley of dry bones. As he watches, through God’s divine intervention, these bones unite, flesh out, and transform into a living army (Ezekiel 37:1-14, ESV). This potent visual narrative was a profound revelation of God’s might and intentions for Israel. While selling and prophetic visions are worlds apart, the principle remains: visual representation fosters deeper understanding.
Drawing from my book, “The Master Salesman: Jesus and the Art of Service,” Jesus’ approach to sales can be inferred from his mission. His ‘industry’ was the Kingdom of God, his ‘product’ was salvation, and his unshakeable belief in himself, despite being human with challenges and struggles, was evident. The goal? Transferring these beliefs to humanity. Thousands of years later, with billions echoing his teachings, one can’t help but marvel at Jesus’ unparalleled sales acumen.
Today, in the dynamic realm of sales, visual mapping isn’t merely a creative task. It is strategic. By transmuting ideas and words into visual entities, obscured patterns and connections come to the fore. It changes perspectives, challenges conventional thought, and most importantly, enhances the evaluation step of the sales process. This alignment with timeless wisdom and understanding from scripture is undeniable.
I encourage salespeople and professionals across industries to delve into this technique. Not only does it pave the way for professional triumphs, but it also promotes a more considerate and insightful way of engaging with clients and the world at large. For those keen on diving deeper into transformative sales techniques, drawing inspiration from timeless teachings, I recommend exploring “The Master Salesman: Jesus and the Art of Service.”
Furthermore, for those interested in honing their sales, life coaching, and training skills, consider joining us at Closer Classes. Our methods, inspired by both modern techniques and age-old wisdom, are sure to enrich your professional journey.
The customer is ready to buy. He needs you to help him believe.
Visual mapping in sales is a powerful tool that aligns with biblical principles of seeking wisdom and understanding. This method of visual representation enhances the evaluation process, unveiling deeper insights. Embracing such techniques, rooted in both modern strategies and age-old wisdom, can lead to professional success and a richer way of engaging with clients.