It’s a truth universally acknowledged that selling is a transaction. But what if I told you that the best sales aren’t just transactions but transformations? I’m not talking about something out of a cheesy sales book. I’m talking about wisdom from the oldest book in the world: The Bible.
You might not think of Jesus as a “salesman,” but in many ways, He was. His industry? The Kingdom of God. His product? Salvation. And He was a master of making sure the two went hand in hand. His life and teachings, as laid out in the Bible, offer us a framework to be not just better salespeople but better human beings. If you’re curious about diving deeper into this topic, you may find valuable insights in the book The Master Salesman: Jesus and the Art of Service.
Jesus and His Industry: The Kingdom of God
Jesus was passionate about his industry. And his industry was nothing less than the Kingdom of God, a realm where love, peace, and justice were not just ideals but everyday experiences. Each miracle, every healing, and all His teachings were woven into this broader narrative, inviting us to a deeper, all-encompassing relationship with the divine. Jesus wasn’t just offering a heavenly reward; He was inviting people into a transformative life experience here and now.
“Do not store up for yourselves treasures on earth… but store up for yourselves treasures in heaven,” Jesus advises in Matthew 6:19-20 (NIV). Jesus didn’t just talk; He lived what He believed, making His mission on earth a living example of the Kingdom of God. His very actions were an intricate tapestry of conviction and faith.
The Unwavering Foundation: Belief
And this brings me to the cornerstone of any successful venture: belief. It’s where personal faith meets public endorsement. I often talk about the Triad of Belief, which underlines belief in your industry, your product, and yourself. It’s the glue that holds your sales narrative together.
To believe in your industry means to understand its transformative potential profoundly. When you can convince a customer that your product or service doesn’t just solve a problem but transforms a part of their life, you make a customer for life. This is something I’ve focused on in my own journey in sales and life coaching. I’m not just in this to make a quick buck; I want to help people change for the better.
The IDEAS Sales System
In line with the theme of transformation, the IDEAS Sales System is a comprehensive framework that takes you from introduction to serving the customer. Like Jesus, we need to engage with our clients at multiple levels, understanding their immediate needs while pointing them to a larger narrative. Just as Jesus advocated for the Kingdom of God both as a current reality and an eternal promise, your sales approach needs to cater to the immediate needs of your clients while showing them the bigger picture.
Selling is Serving
As we draw inspiration from Jesus, remember that selling is ultimately about serving. As Jesus washes his disciples’ feet, a sign of ultimate service, He tells them, “I have set you an example that you should do as I have done for you” (John 13:15 NIV). Whether you’re selling a product or pitching a service, the underlying principle should always be service. In other words, your customer is ready to buy; they just need you to help them believe.
If what I’ve said resonates with you, the book The Master Salesman: Jesus and the Art of Service is a treasure trove of deeper insights and practical advice on this approach to sales. It’s not just a book; it’s a guide to being a better person.
And if you’re still unsure about how to apply these principles to your own life, whether in sales, coaching, or personal relationships, I recommend you consider one-on-one training and coaching at Closer Classes. Remember, just as Jesus’ teachings are a guiding light for us, we all need a bit of earthly guidance too.
The customer is ready to buy. He needs you to help him believe.
This article dives deep into the concept of salesmanship by exploring Jesus’ teachings and ministry. Drawing inspiration from His approach to promoting the Kingdom of God, it presents a new way to look at the field of sales and customer service. The article discusses the importance of belief in one’s industry and the art of serving as integral parts of a successful sales strategy.