Buying a car is a big deal. For many, it’s a careful choice, often involving lots of research and test drives. But times are changing. Some people now see buying a car as a quick, everyday decision. They want it to be fast and easy, just like ordering a pizza. This idea is explored in my book, POST-COVID CAR SALES A Guide For Selling Cars In The Post-COVID Era.
Different Ways People Buy Cars
People have different views when it comes to buying a car:
- Slow Burn: Some people take their time, exploring options, and making sure they get the best deal.
- Snap Decision: Others make fast decisions and want the buying process to be quick and straightforward.
Keeping Up with Fast Choices
Dealerships need to be ready for both types of buyers:
- Quick and Easy: Having a system that lets people make fast decisions and get their car quickly is important.
- Detailed and Supportive: It’s also key to give a rich, supportive experience to those who want to take their time.
The Need for Speed in Buying
People often want things right away. They want fast answers, quick decisions, and instant happiness from their purchases.
- Fast Answers and Results: Quick replies and speedy service are becoming more and more important.
- Making Decisions and Instant Gratification: A lot of buyers want to decide and enjoy their purchase as soon as possible.
Welcoming the Change, Not Fighting It
Saying no to change won’t help car dealerships stay successful.
- Welcome the Change: Being open to new ways and making changes to meet new customer needs is crucial.
- Try New Things: Using new sales and delivery methods that make buying quicker and easier will help dealerships stay competitive.
- Stay Relevant: Being willing to change and meet new customer needs will help your dealership stay important and popular.
The way people buy cars is changing. Some want it to be quick and easy, while others still want to take their time. Dealerships need to be ready for both. By being open to new ways and trying new things, dealerships can stay popular and keep customers happy. For more strategies and tips on adapting to new ways of selling cars, check out POST-COVID CAR SALES A Guide For Selling Cars In The Post-COVID Era. And if you’re looking for personal training on mastering modern sales, consider exploring Closer Classes.
