In the world of sales, where competition is fierce and opportunities are sometimes elusive, the approach of Jesus provides an inspiring path to success. In my book, The Master Salesman: Jesus and the Art of Service, I’ve explained how Jesus’ philosophy of serving others aligns perfectly with a strategy that might seem unorthodox but holds untapped potential: targeting your competitor’s customers.
A Compassionate Perspective
Engaging with a competitor’s customer isn’t about wrestling them away or sabotaging someone else’s business. It’s about understanding, empathy, and service. As I always emphasize in the Triad of Belief, belief in your industry, your product, and yourself is the guiding principle, just as it guided Jesus’ actions.
Utilizing the IDEAS Sales System
The IDEAS Sales System emphasizes INTRODUCING, DISCOVERING, EVALUATING, ADAPTING, and SERVING. Engaging with competitors’ customers requires this precise approach, just as Jesus engaged those around Him.
Building Trust
Trust was central to Jesus’ teachings. The IDEAS system promotes extreme active listening, mirroring Jesus’ compassion and creating trust.
The Untapped Opportunity
A competitor’s customer isn’t necessarily off-limits. They represent an untapped market that might be seeking what you offer, even if they don’t know it yet.
Adapting and Serving
The scripture from Matthew 7:12 (ESV) fits perfectly here: “So whatever you wish that others would do to you, do also to them.” This Golden Rule is about adapting your approach to genuinely meet others’ needs, mirroring Jesus’ way of serving.
Taking the Next Step
Perhaps these insights resonate with you. For deeper understanding and practical guidance, consider reading The Master Salesman: Jesus and the Art of Service.
Closer Classes: Training, Coaching, and Life Coaching
For personalized growth and more profound insights, explore one-on-one Training, Coaching, and Life Coaching at Closer Classes. Together, we can explore these principles further, applying them to your unique sales strategy.
The customer is ready to buy. He needs you to help him believe.
Summary: This article reveals the untapped potential of engaging with competitors’ customers, drawing connections between the teachings of Jesus and modern sales strategies. The compassionate approach of understanding, empathy, and service, aligned with the IDEAS Sales System, offers a promising opportunity for business growth and success.
