Sales is more than just numbers and commissions; it’s a journey into understanding the essence of human interactions and the power of belief. Sometimes the best lessons come from unexpected places. For me, an unexpected but profoundly impactful teacher is Jesus of Nazareth. In my book, The Master Salesman: Jesus and the Art of Service, I explore how Jesus was an extraordinary example of what it means to have true confidence in one’s beliefs and to transfer that confidence to others.
Jesus had a unique ability to maintain steadfast self-belief in the face of adversity. “I and the Father are one,” He proclaimed in John 10:30 (ESV). It’s not just the statement that strikes you; it’s the absolute conviction behind it. You may be wondering, what does this have to do with sales? Let’s dig deeper.
The Triad of Belief
The cornerstone of any successful sales strategy lies in what I call the Triad of Belief. That is, belief in your industry, belief in your product or service, and belief in yourself. Without a genuine commitment to these three core beliefs, you cannot genuinely serve your customer. Jesus not only had this triad but also transferred this belief to others.
Struggle is Human
Even if you have the Triad of Belief, the world won’t always respond as you’d like. Jesus lived this truth. His ministry elicited diverse reactions—some people adored Him, while others outright denied His divinity. He faced scorn, ridicule, and doubt that would make most of us reconsider our paths. Yet, “If you have seen me, you have seen the Father,” Jesus expressed in John 14:9 (ESV). His self-belief remained unbroken despite these external circumstances. His story shows us that having an unshakeable core of self-belief helps you persevere in your mission, whatever it may be.
Applying the IDEAS Sales System
Now, how do we embody this kind of unshakeable belief in a sales context? One practical way is through the IDEAS Sales System, a method I’ve created that stands for Introducing, Discovering, Evaluating, Adapting, and Serve. Jesus mastered each of these elements. He introduced Himself to the people, discovered their needs through His teachings, evaluated situations with profound wisdom, adapted His message to different audiences, and ultimately served humanity through His sacrifice. Each step was marked by a profound belief in His mission.
Jesus as a Relatable Model
As a Christian, I won’t pretend my faith journey is all smooth sailing. It’s tough. I struggle with faith, sin, and trying to be the person I want to be, just like most people. Yet, Jesus’ story reminds me that the path to true belief is not without its obstacles. And if you’re struggling in your sales career or life in general, that’s okay. It’s all part of the process. Consider reading more about this connection between sales and self-belief in The Master Salesman: Jesus and the Art of Service. It offers a fresh perspective that might help you see things in a new light.
A Sustainable Future in Sales
Having an unshakeable belief system gives you the energy to sustain yourself in the demanding world of sales. While you can learn techniques and strategies, the core of successful selling is your ability to believe and to make others believe. If you’re looking for personalized ways to deepen these skills, one-on-one Training, Coaching, and Life Coaching at Closer Classes might be the way to go. I’ve seen countless individuals transform their approach and results through focused, customized coaching.
The customer is ready to buy. He needs you to help him believe.
This article explores how the self-belief and conviction of Jesus of Nazareth can inspire modern sales techniques and personal development. By examining Jesus’ unshakeable confidence and how it affected His mission, we can find lessons for our own paths in sales and life.