Selling, for many, seems like just another part of a job, especially when it comes to closing a deal. Yet, when we really think about it using the IDEAS Sales System, it’s clear that selling is much more than a simple transaction. Instead, it is a chance to genuinely assist those who come to us. Let’s delve deeper into how the art of selling is truly about service.
Picture this: You’re walking down the street and see someone drop their wallet. Your first instinct is to pick it up and give it back, right? You know you have the chance to help them, so why wouldn’t you? The same principle applies when selling. Imagine a customer’s need as a wallet they’ve dropped. Our product or service is us picking it up and handing it back to them. If we can provide a solution to their problem, not offering it is like watching them walk away, leaving their wallet behind. It’s more than just a business move; it’s our responsibility.
The IDEAS Sales System is a guide that reminds us how to make sure we’re genuinely helping our customers. It goes beyond just introducing a product or learning what the customer wants. It’s about:
- Introducing with intention,
- Discovering by really listening,
- Evaluating to understand them better,
- Adapting our approach to fit them,
- And finally, Serving them with our product or solution.
If you’re thinking that this system sounds like a lot of work, well, it’s because selling isn’t just a job. If we truly believe in what we’re selling and know it can help someone, then selling becomes our way of serving. Think about it like this: The better we get to know our customers, the better we can find ways to help them. It’s not just about getting them to buy something. It’s about starting a relationship based on trust and genuine assistance.
Jesus, known to many as the ultimate example of service, also exemplified a deep belief system. He believed in the Kingdom of God (his ‘industry’), offered Salvation (his ‘product’), and had unwavering faith in himself. His main goal? To transfer these beliefs to people. Similarly, when we sell, we’re not just pushing a product. We’re sharing our belief in the industry, our trust in the product, and our confidence in our own abilities. This is the essence of the Triad of Belief.
Closing a sale isn’t the end. It’s just the beginning of our commitment to the customer. Every sale is a promise to continue supporting, assisting, and enriching our customers’ lives. And as we explore more in the book, The Master Salesman: Jesus and the Art of Service, we’ll see that selling, in its truest form, is about building lasting connections.
If you’re inspired to delve deeper into these principles and understand how to use them in your own life, consider checking out the transformative insights in the book. And if you’re seeking more personalized guidance on mastering these skills, Closer Classes offers specialized training and coaching sessions to help you excel in your selling journey.
The customer is ready to buy. He needs you to help him believe.
Selling is more than just a transaction. It’s about genuine service. Using the IDEAS Sales System, sellers can navigate the journey of truly understanding and assisting their customers. Like Jesus transferred his beliefs, sellers must instill trust in their industry, product, and themselves. This relationship-centric approach turns sales into long-lasting partnerships.