Fear of Negative Feedback is one of the most pervasive anxieties salespeople face, especially when it comes to reconnecting with sold customers. This fear can erode the very foundation of a successful sales career, affecting one’s Triad of Belief: Confidence in the industry, belief in the product or service, and faith in oneself. It’s a concern that can dismantle even the most robust sales strategies. However, it’s also a fear that has ancient roots and even biblical solutions. My book, The Master Salesman: Jesus and the Art of Service, delves into this theme by taking a leaf out of Jesus’ life, where He shows us how to handle negative feedback gracefully and constructively.
Jesus found Himself in a challenging situation, documented in the Book of John, specifically verses 6:26-66. After feeding five thousand people, Jesus began to teach about being the Bread of Life, a concept that was difficult for many to grasp. Scripture tells us that people grumbled, and many disciples abandoned Him. “Does this offend you?” Jesus asked (John 6:61 ESV). Despite the negativity, He continued to preach with undeterred conviction. Jesus’ steadfastness rested in His unwavering belief in His ‘industry’ (the Kingdom of God), His ‘product’ (Salvation), and Himself (the Son of God).
The lesson here is transformational for anyone in sales. Negative feedback should be viewed as an opportunity rather than a defeat. Consider it a chance to learn and improve. Maintaining the Triad of Belief is crucial in these challenging situations. Confidence in your industry, trust in your product, and faith in yourself are essential for overcoming this fear. These are pillars that not only hold you steady but also pave the way for growth, resilience, and forging deeper connections with your customers.
Sales, after all, is not just about making a quick transaction. It’s about serving the customer and establishing lasting relationships, aligning with what I call the IDEAS Sales System: Introducing, Discovering, Evaluating, Adapting, and Serving. In serving, we find our mission aligned with Jesus’ life, who served relentlessly despite facing negative feedback.
If you find value in these insights, you might consider digging deeper by reading The Master Salesman: Jesus and the Art of Service. The book elaborates on how to turn various fears into pathways for growth, in both professional and spiritual contexts.
As you navigate your career and confront the Fear of Negative Feedback, remember you’re not alone. Should you feel the need for personalized strategies and a deeper understanding, Closer Classes offers tailored Training, Coaching, and Life Coaching programs. Here you can find one-on-one guidance to help you align your professional aspirations with proven principles and values.
The customer is ready to buy. He needs you to help him believe.
Tackling the Fear of Negative Feedback is crucial for anyone in sales. By taking lessons from Jesus’ life, one can transform this fear into an opportunity for growth and deeper customer relationships. Maintaining your Triad of Belief and applying the IDEAS Sales System are effective strategies to turn challenges into pathways for improvement.