The Transformative Power of Service: A New Definition of Success

Success in sales, and in life, is often measured by numbers, achievements, and accolades. But what if we redefine success? What if success is not about what we gain but about what we give? This is the transformative power of service, a concept deeply rooted in Jesus’ teachings and one that I explore in my book “The Master Salesman: Jesus and the Art of Service.”

The Traditional Definition of Success

Traditionally, success in sales has been defined by hitting targets, closing deals, and earning commissions. While these are important metrics, they can lead to a narrow and self-centered view of success.

Jesus’ Definition of Success

Jesus’ definition of success was radically different. He taught that true greatness comes from serving others. His life was a testament to this principle, as he consistently put others’ needs above his own.

Practical Application: Serve Others

  • Understand Needs: Take the time to understand your customers’ needs and desires.
  • Provide Value: Offer solutions that genuinely help and benefit your customers.

The IDEAS Sales System: A Service-Centered Approach

The IDEAS Sales System, which I’ve developed, aligns perfectly with this service-centered approach to success. It emphasizes:

  • Introducing: Making a meaningful connection.
  • Discovering: Listening actively to understand.
  • Evaluating: Assessing the customer’s true needs.
  • Adapting: Tailoring your approach.
  • Serving: Recognizing that selling is, at its core, a form of service.

Practical Application: Implement the IDEAS Sales System

  • Focus on Relationships: Build long-term relationships rather than short-term gains.
  • Serve Continuously: Keep serving your customers, even after the sale.

The Transformative Power of Service

Service has the power to transform not only our approach to sales but our entire lives. It shifts our focus from self to others, from acquiring to giving, from taking to sharing.

Practical Application: Embrace a Service Mindset

  • Give Freely: Offer your time, knowledge, and resources without expecting anything in return.
  • Build Community: Foster a sense of community and connection with those you serve.

A New Definition of Success

By embracing service as a core principle, we redefine success. Success becomes about the impact we make, the lives we touch, and the legacy we leave.

Practical Application: Redefine Your Success

  • Measure Impact: Assess success by the positive impact you make on others.
  • Leave a Legacy: Focus on the lasting legacy of service and connection.


The transformative power of service offers a new definition of success, one that aligns with the teachings of Jesus and brings fulfillment, meaning, and joy. It’s a philosophy that transcends sales and permeates every aspect of our lives.

If you’re interested in exploring these concepts further, I invite you to read my book, “The Master Salesman: Jesus and the Art of Service,” available here.

For those looking to deepen their understanding and application of these principles, consider exploring Training, Coaching, and Life Coaching at Closer Classes.

Your customer wants to buy. He needs you to help him believe.

Summary: This article redefines success in sales by focusing on the transformative power of service, drawing inspiration from Jesus’ teachings. It emphasizes the importance of serving others, building relationships, and measuring success by the positive impact made on others. Practical applications are provided to help readers embrace this new definition of success.

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