The Salesperson’s Guide to Reflecting the Legacy of Jesus

In my years of coaching and training, I’ve often found myself reflecting on the profound lessons that can be drawn from the life of Jesus of Nazareth. His teachings, actions, and legacy offer a rich source of inspiration and guidance, not just in our personal lives but also in our professional lives, particularly in the field of sales.

Embracing the Servant’s Heart

Jesus was the epitome of a servant leader. He washed the feet of his disciples, healed the sick, and always put others’ needs before his own. In sales, we can embrace this servant’s heart by genuinely caring for our customers, understanding their needs, and providing solutions that truly serve them.

Practical Application: Listen and Serve

  • Listen Actively: Engage with your customers, listen to their concerns, and ask probing questions to understand their needs.
  • Provide Value: Offer solutions that genuinely meet their needs, not just what you want to sell.

Building Trust Through Integrity

Jesus’s life was a testament to integrity and honesty. He spoke the truth, even when it was difficult or unpopular. In sales, integrity is key to building trust with customers. Being honest, transparent, and consistent in our dealings creates a foundation of trust that can lead to long-term relationships.

Practical Application: Be Transparent

  • Honest Communication: If a product or service isn’t the right fit, be honest about it.
  • Consistent Actions: Keep your promises and follow through on commitments.

The Power of Belief

The Triad Of Belief that I often talk about in my coaching—belief in your industry, belief in your product or service, and belief in yourself—is deeply connected to Jesus’s teachings. His unwavering belief in his mission and in the people around him was transformative.

Practical Application: Cultivate Belief

  • Believe in Your Offerings: Know your products and services inside out and believe in their value.
  • Believe in Yourself: Cultivate self-confidence through continuous learning and self-improvement.

Compassion and Empathy

Jesus’s compassion for others was evident in everything he did. He empathized with people’s pain, struggles, and hopes. In sales, showing compassion and empathy helps us connect with customers on a human level, making the sales process more meaningful and effective.

Practical Application: Show Empathy

  • Understand Emotions: Recognize and validate your customers’ feelings and concerns.
  • Offer Support: Provide support and guidance that goes beyond just making a sale.

The IDEAS Sales System and the Legacy of Jesus

My IDEAS Sales System, which stands for Introducing, Discovering, Evaluating, Adapting, and Serving, aligns beautifully with the principles drawn from Jesus’s life. It’s a system that emphasizes understanding, empathy, service, and integrity—all values that Jesus embodied.


The legacy of Jesus offers a profound guide for sales professionals. By embracing a servant’s heart, building trust through integrity, cultivating belief, and showing compassion and empathy, we can transform our approach to sales. These principles not only lead to success in sales but also contribute to a fulfilling and meaningful life.

If you’re interested in exploring these principles further, you might find value in my book, “The Master Salesman: Jesus and the Art of Service,” available here.

For those looking to take their sales skills to the next level, I invite you to explore Training, Coaching, and Life Coaching at Closer Classes. Together, we can build a sales approach that reflects the legacy of Jesus and serves others with integrity and compassion.

Your customer wants to buy. He needs you to help him believe.

Books Available

Post COVID Car Sales

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A Guide For Selling Cars In The Post-COVID Era

The Simplest Sales Book

The Simplest Sales Book - The Beginner's Blueprint to Sales Success - Buy now on Amazon

The Beginner's Blueprint to Sales Success

The Master Salesman

The Master Salesman - Jesus and the Art of Service - Buy now on Amazon

Jesus and the Art of Service

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