The Final Step in Sales: Transferring Your Belief to the Customer

In the world of sales, belief is more than just a personal conviction; it’s a powerful tool that can be transferred to the customer. This transfer of belief is the final step in the sales process, a step that can make or break a deal. In my book, “The Master Salesman: Jesus and the Art of Service”, I explore this concept in depth, drawing parallels with Jesus’ unwavering belief in His mission and how He transferred that belief to others.

Understanding the Importance of Belief

Belief is the cornerstone of effective sales. It’s not just about believing in the product or service you’re selling; it’s about believing in yourself, your company, and the industry you represent. This is where the Triad of Belief comes into play, a concept I’ve developed to encapsulate these three essential aspects of belief.

The Triad of Belief: A Guiding Principle

The Triad of Belief consists of three components: belief in your industry, belief in your company’s product or service, and belief in yourself. This triad forms the foundation of the sales process, guiding you from the initial introduction to the final step of transferring that belief to the customer.

Jesus’ Mastery in Transferring Belief

Jesus’ ability to transfer His belief in the Kingdom of God and the salvation He offered is a profound example for salespeople. He knew His product (salvation), believed in His industry (the Kingdom of God), and had unwavering belief in Himself. His approach to transferring this belief can be a model for us in sales.

The IDEAS Sales System: A Structured Approach

The IDEAS Sales System is a method I’ve created that provides a structured approach to sales. It consists of Introducing, Discovering, Evaluating, Adapting, and Serving. This system emphasizes the importance of understanding the customer and adapting the presentation to transfer belief effectively.

Practical Applications: Transferring Belief

  1. Know Your Product: Understand your product or service thoroughly to convey your belief convincingly.
  2. Connect with the Customer: Build a relationship with the customer to understand their needs and concerns.
  3. Adapt Your Presentation: Tailor your presentation to the customer’s unique needs.
  4. Emphasize Service: Show the customer how your product or service serves their needs.
  5. Close with Conviction: Transfer your belief to the customer with confidence and authenticity.

Scripture Reference

Matthew 28:19-20 says, “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you.” This scripture illustrates Jesus’ command to transfer belief, a principle that applies to sales as well.


Transferring belief is the final and most crucial step in the sales process. By understanding the Triad of Belief, learning from Jesus’ example, and applying the IDEAS Sales System, you can master this skill. If you’re interested in diving deeper into these concepts, consider reading “The Master Salesman: Jesus and the Art of Service”.

For those looking to further enhance their sales skills, one-on-one Training, Coaching, and Life Coaching at Closer Classes can provide personalized guidance tailored to your needs.

The customer is ready to buy. He needs you to help him believe.

This article explores the final step in sales: transferring belief to the customer. It highlights the importance of the Triad of Belief, Jesus’ mastery in transferring belief, the IDEAS Sales System, and practical applications to convey belief effectively.

Books Available

Post COVID Car Sales

Post COVID Car Sales - A Guide For Selling Cars In The Post-COVID Era - Buy now on Amazon

A Guide For Selling Cars In The Post-COVID Era

The Simplest Sales Book

The Simplest Sales Book - The Beginner's Blueprint to Sales Success - Buy now on Amazon

The Beginner's Blueprint to Sales Success

The Master Salesman

The Master Salesman - Jesus and the Art of Service - Buy now on Amazon

Jesus and the Art of Service

Related Articles