The Core of Genuine Salesmanship: Lessons from Jesus

Salesmanship is an art that transcends mere transactional exchanges. It’s about building relationships, understanding needs, and offering solutions. In my book, “The Master Salesman: Jesus and the Art of Service”, I explore the profound connection between the teachings of Jesus and the principles of sales. This article delves into the core of genuine salesmanship, drawing lessons from Jesus’ life and teachings.

The Triad of Belief

The foundation of sales lies in belief. I’ve developed a concept called the Triad of Belief, which emphasizes belief in your industry, your company’s product or service, and yourself. This triad is essential for transferring belief to your prospect.

Jesus’ unwavering belief in His mission and His message is a perfect example of this concept. He believed in the Kingdom of God (industry), the salvation He offered (product), and Himself as the Son of God (self). His conviction was so strong that it inspired others to believe as well. As it says in Matthew 17:20, “If you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there,’ and it will move.”

The IDEAS Sales System

Building on the foundation of belief, the sales process must be intentional and adaptive. I created the IDEAS Sales System, a method that consists of Introducing, Discovering, Evaluating, Adapting, and Serving. This system emphasizes extreme active listening and adapting the presentation to be most valuable to the customer.

Jesus was a master at understanding people’s needs and adapting His message to resonate with them. He served others selflessly, showing that selling is indeed serving.

Explore Further

If you find these principles intriguing, I invite you to explore them further in “The Master Salesman: Jesus and the Art of Service”. This book offers a deeper understanding of how Jesus’ teachings can transform your approach to sales.

Training, Coaching, and Life Coaching at Closer Classes

For those looking to take their sales skills to the next level, consider utilizing one-on-one Training, Coaching, and Life Coaching at Closer Classes. Personalized guidance can help you apply these principles in your daily sales activities.

The customer is ready to buy. He needs you to help him believe.


This article explores the connection between Jesus’ teachings and modern sales principles. It introduces the Triad of Belief and the IDEAS Sales System, emphasizing belief, understanding, and service. The insights offer a transformative approach to sales, aligning it with values of empathy, integrity, and genuine care for customers.

Books Available

Post COVID Car Sales

Post COVID Car Sales - A Guide For Selling Cars In The Post-COVID Era - Buy now on Amazon

A Guide For Selling Cars In The Post-COVID Era

The Simplest Sales Book

The Simplest Sales Book - The Beginner's Blueprint to Sales Success - Buy now on Amazon

The Beginner's Blueprint to Sales Success

The Master Salesman

The Master Salesman - Jesus and the Art of Service - Buy now on Amazon

Jesus and the Art of Service

Related Articles