The Call to Action: Inspiring Your Sales Team

The call to action is a pivotal moment in the sales process. It’s the point where belief, trust, and connection culminate in a decision. But how do you inspire your sales team to not only make that call but to do it with conviction, empathy, and authenticity? The answer may lie in the teachings of Jesus of Nazareth, who I consider the best salesperson ever.

The Essence of the Call to Action

The call to action is more than a closing technique. It’s a moment of truth where the salesperson’s belief in the industry, the product, and themselves aligns with the customer’s needs and desires. It’s about transferring that belief to the prospect.

Jesus and the Art of the Call to Action

Jesus’s approach to spreading His message was rooted in genuine belief and service. He wasn’t selling a product; He was offering salvation. His unwavering belief in His mission and His compassionate approach to others can teach us valuable lessons about inspiring a sales team.

1. Belief in the Mission

Jesus’s belief in His mission was absolute. He knew what He was offering and why it mattered. Similarly, sales leaders must instill a strong belief in the team’s mission, the products, and the value they bring to customers.

2. Authentic Connection

Jesus connected with people on a deep, personal level. He listened, understood, and responded to their needs. Salespeople must also strive to understand their customers’ needs and desires, building authentic connections.

3. Service Above Self

Jesus’s approach was service-oriented. He was there to help, guide, and uplift. Sales is also a form of service. By focusing on how the product or service can genuinely help the customer, salespeople can approach the call to action with integrity and compassion.

The IDEAS Sales System

The IDEAS Sales System, a process that includes Introducing, Discovering, Evaluating, Adapting, and Serving, can be a powerful framework for inspiring your sales team:

Introducing with Intention

The introduction sets the tone. It’s about identifying the customer and making an intentional connection.

Discovering through Active Listening

Understanding the customer requires active listening. It’s about hearing what they say and what they don’t say.

Evaluating with Empathy

Taking the time to understand what the customer is saying allows for a more empathetic approach.

Adapting the Presentation

Every customer is unique. Adapting the presentation to their specific needs and values creates a more personalized experience.

Serving with Integrity

Selling is serving. It’s about helping the customer, not just closing a deal.


Inspiring your sales team is about more than techniques and strategies. It’s about instilling a philosophy of belief, connection, and service. By embracing these principles, sales leaders can create a team that approaches the call to action with conviction, empathy, and authenticity.

If you want to delve deeper into these concepts and learn how to apply them to your sales team, consider reading “The Master Salesman: Jesus and the Art of Service,” available here.

For personalized Training, Coaching, and Life Coaching to help you and your team align with these principles, explore Closer Classes.

Your customer wants to buy. He needs you to help him believe.

Books Available

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The Master Salesman

The Master Salesman - Jesus and the Art of Service - Buy now on Amazon

Jesus and the Art of Service

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