In the intricate world of human interactions, the act of serving is more than just a mere action; it is an art. This art is a vivid demonstration of empathy, compassion, and connection, transcending the mere act of selling to forge deep, meaningful partnerships. Throughout history, one figure exemplifies this approach to serving more than any other: Jesus of Nazareth. His ministry, infused with relentless dedication to serving, provides an enriching template, not just for spiritual pursuits but also in the realm of sales.

Now, you might wonder, what does Jesus have to do with modern sales? The answer lies in understanding the very core of what it means to serve.

In his ministry, Jesus was not just a preacher; he was a healer, a provider, and a guide. He saw beyond the immediate needs of those he met, understanding their deepest aspirations and fears. He healed the sick, provided for the hungry, and offered forgiveness, always placing service before self. This kind of dedication is mirrored in the SERVING stage of the IDEAS Sales System, reflecting a commitment to the customer’s individual needs and desires.

When we examine the Triad of Belief, we can draw parallels to Jesus’ own beliefs:

• Industry: Jesus’ mission revolved around the Kingdom of God.
• Product: He offered Salvation.
• Self-belief: Even while being fully human with human struggles, Jesus had unwavering faith in himself.
  His life was about transferring these beliefs to humanity. Considering billions today identify as Christians, it’s evident that Jesus’ “sales pitch” for Salvation was transformative.

Diving deeper into the IDEAS Sales System, the art of serving becomes the guiding light. From the very first introduction to the conclusion of a sale, the focus remains on serving the customer. It’s about understanding them, empathizing with their unique challenges, and offering tailored solutions. It’s not just about closing a deal but forging a lasting relationship.

Being in the sales profession, and more profoundly, in the coaching arena, I’ve often marveled at how the teachings of Jesus align with these modern sales principles. Like many, I grapple with my faith and try to reconcile my daily struggles with the aspirations of the person I strive to be. Yet, in these struggles, I find wisdom. The core tenets of my coaching – to sell to help and to believe in the product, industry, and oneself – find resonance in Jesus’ approach to service.

In the world of sales, transactions are routine, but true service is revolutionary. It shifts the focus from just selling a product or service to genuinely aiding the customer. As the saying goes, “People don’t care how much you know until they know how much you care.” In the book, “The Master Salesman: Jesus and the Art of Service”, this theme is extensively explored, drawing parallels between Jesus’ teachings and modern sales principles. Delving into it can offer transformative insights into how service can redefine sales.

One profound lesson to glean is that serving isn’t just a concluding act of a sale; it’s a continuous commitment. Even after a transaction is completed, the relationship continues. It’s about anticipating the customer’s needs, proactively offering solutions, and ensuring their journey with the product or service is smooth. This ethos is beautifully captured in Jesus’ words, “The greatest among you will be your servant” (Matthew 23:11 ESV). Embracing this principle can profoundly change our approach to sales.

As we navigate the complexities of the sales world, guided by systems and frameworks, let’s not forget the art of genuine service. For in this art lies the potential to not only close sales but to touch lives, to make a lasting impact, and to build relationships that stand the test of time.

And as you strive to hone your sales skills, seeking guidance can be transformative. At Closer Classes, we offer dedicated training and coaching to help you master this art, drawing from time-tested principles and integrating them with modern techniques.

The customer is ready to buy. He needs you to help him believe.

Article Summary:
In the realm of sales, the art of serving stands out as a transformative approach. Taking inspiration from Jesus of Nazareth’s ministry, we see parallels in modern sales techniques, especially the IDEAS Sales System. By focusing on service, forging genuine connections, and continuously committing to the customer’s journey, sales become more than transactions; they become lasting relationships. Seeking guidance and training can help in mastering this art, leading to success in both sales and life.