Selling has been around for ages, and it’s been misunderstood for just about as long. We often think of salespeople as the pushy types, always out to make a quick dollar without much concern for the people on the other end. However, that’s not the story I know, and it’s not the story I tell in my book, The Master Salesman: Jesus and the Art of Service. You see, at its core, selling is all about service. It’s about understanding that, in every exchange, there’s a delicate dance going on—a dance between trust and skepticism. And what’s the ultimate way to earn trust? By serving.

Think about it. If you’re just out to sell something without taking the time to understand what someone truly needs, you’re not building trust. You’re actually fueling the skepticism that most folks naturally feel when they’re in a buying situation. But, if your heart is set on serving, you’ll be keen to listen, eager to understand, and quick to provide a solution that actually benefits the other person. That’s what selling to help is all about.

And it’s not a new concept. It’s actually an ancient wisdom. In the book of Matthew, Jesus says, “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets” (Matthew 7:12, NIV). When you serve others in the way you’d want to be served, you’re not just following a good business practice, you’re embodying a divine principle. This is something I go in-depth into in The Master Salesman: Jesus and the Art of Service.

Now, it may sound all fine and dandy to talk about serving, but how do we actually do it in the real world of selling? That’s where my IDEAS Sales System comes into play. It’s a step-by-step guide to walk you through the whole process of selling with service in mind. Starting from the intentional introduction to the customer, all the way to adapting your sales pitch to serve their specific needs.

And, you know, service is really more of a mindset than a tactic. It’s a belief system. My Triad of Belief talks about the three things you need to believe in for this to work: your industry, your product, and yourself. If you don’t believe, how can you make anyone else believe?

Belief is hard. Trust me, I know. My relationship with faith has had its share of ups and downs, like anyone else’s. There’s this quote from the book of Mark that I keep going back to. A man says to Jesus, “I do believe; help me overcome my unbelief!” (Mark 9:24, NIV). I find that’s true in so many areas of life, including sales. We have to believe, and yet we find it so hard to sustain that belief. But that’s where the magic happens. Once you believe in what you’re doing, you can transfer that belief to someone else. Your customer wants to buy. He needs you to help him believe.

So, you might be wondering, how do we keep this mindset? How do we make sure we’re always selling to serve and not just to make a quick buck? Well, it all comes down to continuous growth. If you’re not growing, you’re stalling. And, honestly, there’s no better way to grow than to learn from others who have walked the path before you. If you find this idea of selling to serve as fascinating as I do, you may want to consider diving deeper by getting your hands on a copy of The Master Salesman: Jesus and the Art of Service.

You don’t have to walk this journey alone, though. If you’re looking to really nail this down and make it a part of your life, you might consider personal training and coaching. I’ve found that personalized guidance can make all the difference. If you’re interested, you can explore one-on-one training, coaching, and life coaching at Closer Classes.

The customer is ready to buy. He needs you to help him believe.

Article Summary

The article discusses the often misunderstood art of selling, challenging the traditional notion of salespeople as just out for a quick buck. Instead, it suggests that selling is, at its core, an act of service and dives into the author’s own approaches, such as the IDEAS Sales System and the Triad of Belief. Personal growth and continuous learning are highlighted as key to mastering this art of service-based selling.

Service at the Heart of Sales: A Transformative Approach to Selling

Selling has been around for ages, and it’s been misunderstood for just about as long. We often think of salespeople as the pushy types, always out to make a quick dollar without much concern for the people on the other end. However, that’s not the story I know, and it’s not the story I tell in my book, The Master Salesman: Jesus and the Art of Service. You see, at its core, selling is all about service. It’s about understanding that, in every exchange, there’s a delicate dance going on—a dance between trust and skepticism. And what’s the ultimate way to earn trust? By serving.

Think about it. If you’re just out to sell something without taking the time to understand what someone truly needs, you’re not building trust. You’re actually fueling the skepticism that most folks naturally feel when they’re in a buying situation. But, if your heart is set on serving, you’ll be keen to listen, eager to understand, and quick to provide a solution that actually benefits the other person. That’s what selling to help is all about.

And it’s not a new concept. It’s actually an ancient wisdom. In the book of Matthew, Jesus says, “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets” (Matthew 7:12, NIV). When you serve others in the way you’d want to be served, you’re not just following a good business practice, you’re embodying a divine principle. This is something I go in-depth into in The Master Salesman: Jesus and the Art of Service.

Now, it may sound all fine and dandy to talk about serving, but how do we actually do it in the real world of selling? That’s where my IDEAS Sales System comes into play. It’s a step-by-step guide to walk you through the whole process of selling with service in mind. Starting from the intentional introduction to the customer, all the way to adapting your sales pitch to serve their specific needs.

And, you know, service is really more of a mindset than a tactic. It’s a belief system. My Triad of Belief talks about the three things you need to believe in for this to work: your industry, your product, and yourself. If you don’t believe, how can you make anyone else believe?

Belief is hard. Trust me, I know. My relationship with faith has had its share of ups and downs, like anyone else’s. There’s this quote from the book of Mark that I keep going back to. A man says to Jesus, “I do believe; help me overcome my unbelief!” (Mark 9:24, NIV). I find that’s true in so many areas of life, including sales. We have to believe, and yet we find it so hard to sustain that belief. But that’s where the magic happens. Once you believe in what you’re doing, you can transfer that belief to someone else. Your customer wants to buy. He needs you to help him believe.

So, you might be wondering, how do we keep this mindset? How do we make sure we’re always selling to serve and not just to make a quick buck? Well, it all comes down to continuous growth. If you’re not growing, you’re stalling. And, honestly, there’s no better way to grow than to learn from others who have walked the path before you. If you find this idea of selling to serve as fascinating as I do, you may want to consider diving deeper by getting your hands on a copy of The Master Salesman: Jesus and the Art of Service.

You don’t have to walk this journey alone, though. If you’re looking to really nail this down and make it a part of your life, you might consider personal training and coaching. I’ve found that personalized guidance can make all the difference. If you’re interested, you can explore one-on-one training, coaching, and life coaching at Closer Classes.

The customer is ready to buy. He needs you to help him believe.

Article Summary

The article discusses the often misunderstood art of selling, challenging the traditional notion of salespeople as just out for a quick buck. Instead, it suggests that selling is, at its core, an act of service and dives into the author’s own approaches, such as the IDEAS Sales System and the Triad of Belief. Personal growth and continuous learning are highlighted as key to mastering this art of service-based selling.