Powerbase Potential: Leveraging Personal Connections

Sales are more than mere transactions; they are relationships fostered over time, connections that extend beyond the business realm. The philosophy I discuss in my book, “The Master Salesman: Jesus and the Art of Service”, underscores this very concept. In this article, I will guide you through the Powerbase Potential strategy, leveraging personal connections to create a strong customer base.

Your Powerbase: Your Inner Circle

Your Powerbase consists of your immediate circle of friends, family, acquaintances, and colleagues. These relationships are akin to how Jesus knew his disciples, his inner circle. You can connect on a personal level with this Powerbase, offering products or services that align with their needs and values, much like Jesus spoke to his disciples with depth and understanding.

Identifying Your Powerbase

Your Powerbase consists of those closest to you, the people you feel most comfortable with, and those you can always count on. Reflect on those who have had the most significant impact on your life. These connections form the core of your Powerbase.

Building Your Powerbase Prospecting List

Start by making a list of everyone you know, including friends, family, colleagues, and former classmates. Contact them to share your excitement about what you’re doing, letting the Triad of Belief fuel this connection.

Keeping Your List Dynamic

Your Powerbase evolves. Keep it up-to-date, with regular follow-ups to keep the connections alive and thriving.

The Jesus Way

The first people Jesus added to his prospecting list were his parents. Luke 24: 47-49 depicts his belief in himself and his mission. He connected with them on a profound level, just as you can with your Powerbase.

The Long-Term Value

Building a strong network takes time and effort, but it’s worth it. Your Powerbase is not just a sales tool; it’s a reflection of your journey, values, and commitment to genuine service. It’s about weaving a tapestry of genuine care and mutual growth, echoing the devotion and sincerity that characterized Jesus’ ministry.

Leveraging Your Powerbase: Building Trust and Creating Ardent Supporters

Your Powerbase is a treasure trove of trust and familiarity. These relationships are not just about immediate transactions; they are about networking, referrals, and word-of-mouth advertising that can create a ripple effect of opportunities.

Utilizing the IDEAS Sales System

The IDEAS Sales System serves as a foundational pillar in this endeavor, setting the stage for relationships, trust, and growth. It’s not just about increasing numbers but about enriching lives.


Your Powerbase is a reservoir of opportunities waiting to be tapped. By approaching your Powerbase with the same authenticity and conviction as Jesus did, you lay the groundwork for a sales journey that transcends mere transactions and becomes a mission to serve.

For further insights, consider my book, “The Master Salesman: Jesus and the Art of Service”.

If you wish to delve deeper into these principles, one-on-one Training, Coaching, and Life Coaching at Closer Classes is available for you.

The customer is ready to buy. He needs you to help him believe.

The article delves into the concept of a Powerbase, leveraging personal connections to create a solid customer base. It discusses how to identify, build, and maintain this Powerbase, drawing parallels with Jesus’ connection with his disciples. With references to the IDEAS Sales System and the Triad of Belief, the article emphasizes the long-term value of building genuine relationships, echoing Jesus’ mission to serve.

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