Jesus and Sales: Uncovering Profound Connections

Sales is an art that transcends mere transactions. It’s about connecting, understanding, and serving. In my book, “The Master Salesman: Jesus and the Art of Service”, I delve into the profound connections between the teachings of Jesus and the principles of sales. This article explores these connections, offering insights and practical applications that can transform your approach to sales.

The TRIAD of Belief

At the heart of sales success lies the TRIAD of Belief:

  1. Belief in Your Industry: Understanding the value and potential of your field.
  2. Belief in Your Company, Product, or Service: Recognizing the inherent worth of what you offer.
  3. Belief in Yourself: Trusting your abilities, knowledge, and integrity.

This TRIAD is a reflection of Jesus’ teachings on faith and belief, emphasizing the importance of trust, understanding, and conviction.

Jesus’ Teachings and Sales Principles

Jesus’ teachings offer timeless wisdom that resonates with the core principles of sales. Here’s how:

Compassion and Understanding

Jesus taught the importance of compassion and understanding. In sales, this translates to truly understanding your customers’ needs and desires. It’s about empathy and connection, principles that are central to the IDEAS Sales System.

Integrity and Authenticity

Jesus emphasized the importance of integrity and authenticity. In sales, this means being true to yourself and your customers, offering products or services that genuinely meet their needs.

Service and Sacrifice

Jesus’ life was a testament to service and sacrifice. In sales, this means putting the needs of your customers first, serving them with dedication and commitment.

The IDEAS Sales System: A Practical Application

The IDEAS Sales System is a step-by-step approach that embodies these principles:

INTRODUCING: Building Trust

Your introduction sets the stage for the relationship. Trust is key, and it begins with a genuine connection.

DISCOVERING: Connecting Deeply

Discovery is about understanding the customer’s needs. It’s about asking insightful questions and connecting on a deeper level.

EVALUATING: Assessing with Wisdom

Evaluation requires careful consideration of the customer’s needs. It’s about assessing with wisdom and integrity.

ADAPTING: Personalizing with Empathy

Adaptation is about tailoring the presentation to the individual customer. It’s about recognizing their unique perspective and adapting accordingly.

SERVING: Selling as Service

The final stage, serving, reflects the philosophy that selling is an act of service. It’s about providing solutions and adding value to the customer’s life.

A Journey of Transformation

If you’re seeking to transform your approach to sales, I invite you to explore “The Master Salesman: Jesus and the Art of Service”. It’s a journey of discovery, guided by the teachings of Jesus and the principles of modern sales.

For personalized support, consider Training, Coaching, and Life Coaching at Closer Classes. It’s an opportunity to deepen your understanding and grow with expert guidance.


The connections between Jesus’ teachings and sales are profound and transformative. They offer a path to sales success that is grounded in trust, understanding, and service. It’s a journey that not only enhances your sales skills but enriches your personal and professional life.

“The customer is ready to buy. He needs you to help him believe.”

This article explores the connections between Jesus’ teachings and sales principles, offering insights and practical applications that can transform your approach to sales.

Books Available

Post COVID Car Sales

Post COVID Car Sales - A Guide For Selling Cars In The Post-COVID Era - Buy now on Amazon

A Guide For Selling Cars In The Post-COVID Era

The Simplest Sales Book

The Simplest Sales Book - The Beginner's Blueprint to Sales Success - Buy now on Amazon

The Beginner's Blueprint to Sales Success

The Master Salesman

The Master Salesman - Jesus and the Art of Service - Buy now on Amazon

Jesus and the Art of Service

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