Deepening Customer Relationships: Lessons from Jesus’ Approach to His Followers

Navigating the path of sales isn’t merely transactional; it’s a journey of relationship-building, a principle that was flawlessly exemplified by Jesus. My book, The Master Salesman: Jesus and the Art of Service, taps into this very essence by dissecting Jesus’ method of interacting with those who believed in him and his mission.

Jesus had followers who had witnessed his miracles and teachings. The scripture tells us, “Jesus said to him, ‘Have you believed because you have seen me? Blessed are those who have not seen and yet have believed'” (John 20:29 ESV). Here, Jesus is speaking to those whose faith was already firm. They had seen his miracles, heard his teachings, and their belief was unwavering. This firm faith is akin to what in the sales world we refer to as “Sold Customers”—those who have experienced your product or service and are likely to return or refer others.

Addressing these “Sold Customers” is an art unto itself. You’re not just maintaining a connection; you’re deepening it. These are the people who are already a part of your journey, who trust you and your offerings. Just like Jesus unveiled profound truths to his followers, you too can provide deeper insights or add more value to your “Sold Customers.” This engagement extends beyond the initial transaction, falling in line with the IDEAS Sales System, specifically its “Adapting” and “Serving” principles.

So, how can we treat our “Sold Customers” in a way that continues to add value to their lives? The first step is acknowledging their loyalty. A customer’s decision to stick with your product or service is not merely a testament to its quality but also to the relationship they’ve established with you. Here, the Triad of Belief can be particularly effective. If you’ve managed to instill a strong belief in your product and in yourself, the next logical step is to reaffirm that belief.

However, a word of caution: never assume that your “Sold Customers” will stay that way forever. Like Jesus did with his followers, you need to continually offer something valuable. Whether it’s an upgraded product feature, additional services, or exclusive access to new offerings, the aim is to continually serve.

To delve deeper into these concepts and practices, you may find additional perspectives and strategies in The Master Salesman: Jesus and the Art of Service. The book offers a variety of viewpoints that can help you in both personal and professional development.

Your sales journey can take a more profound route if guided by personalized Training, Coaching, and Life Coaching at Closer Classes. These sessions can help you understand the intricacies of your customer relationships and how to elevate them to the next level.

The customer is ready to buy. He needs you to help him believe.

Article Summary
The article provides a nuanced approach to engaging with “Sold Customers” by drawing inspiration from how Jesus interacted with his committed followers. It introduces the concepts of continuously adding value and deepening trust to sustain long-lasting customer relationships.

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