Competitive Edge: Outshining Competitors with Value – Explains how to offer superior value to win customers from competitors.

In the age of fierce competition, understanding the principles that set you apart from the competitors can be the lifeline of your success. In “The Master Salesman: Jesus and the Art of Service”, I’ve laid out some time-tested strategies grounded in the teachings of Jesus. Here, I’ll expand on those principles, adding some fresh insights that help you not only compete but excel by offering genuine value.

Creating a Connection through Service

Connecting with your customers on an emotional level is a key strategy in outshining competitors. Jesus’ teachings provide insight into creating a connection that transcends mere business transactions.

Embrace Empathy

Show understanding and compassion toward your customers’ needs. Walk a mile in their shoes, feel their pain, and work towards alleviating it.

Provide Unique Solutions

Offering tailored solutions instead of generic products shows that you’ve listened to your customers and are willing to adapt to their unique needs.

Implementing the IDEAS Sales System

The IDEAS Sales System can be a blueprint for success in a competitive environment. Adding the following dimensions will further help in beating the competition:

  • INTRODUCING: Making a memorable introduction by sharing stories or experiences that resonate with customers.
  • ADAPTING: Constantly evolving your offerings in response to changing market dynamics and customer feedback.

Leveraging the Triad of Belief

The Triad Of Belief teaches us that sales are about belief in your industry, your company, your product, and yourself. Instilling that belief in your customers sets you apart from competitors.

Building Long-Term Relationships

Building relationships takes time and effort, but the payoff in customer loyalty and repeat business can be tremendous. Consider:

  • Offering Exclusive Benefits: Regularly providing special offers or exclusive content to loyal customers.
  • Maintaining Communication: Keep customers in the loop about updates and new products. It makes them feel valued.

Learning from Jesus’ Teachings

The Bible, in Proverbs 11:30, says, “The fruit of the righteous is a tree of life, and the one who is wise saves lives.” This can be a guiding principle in your business. Serve your customers with righteousness and wisdom, and you will not only earn their trust but foster a community around your brand.


By embracing empathy, adapting to customer needs, building long-term relationships, and reflecting on the teachings of Jesus, you can create a competitive edge in today’s business landscape. If these concepts intrigue you, delve deeper into “The Master Salesman: Jesus and the Art of Service”. For those who wish to go further, one-on-one Training, Coaching, and Life Coaching at Closer Classes can unlock your full potential.

“The customer is ready to buy. He needs you to help him believe.”

This article expands on principles from “The Master Salesman: Jesus and the Art of Service,” adding fresh insights on competing with superior value. Embracing empathy, offering unique solutions, leveraging the IDEAS Sales System, and building long-term relationships are key strategies, grounded in Jesus’ teachings, Proverbs 11:30 guiding the way.

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