The way most car dealerships set goals for their salespeople has no merit. First of all, many dealership managers do a horrible job of...
Sales Goals Are Completely Worthless
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The way most car dealerships set goals for their salespeople has no merit. First of all, many dealership managers do a horrible job of...
There are three types of salespeople in the auto industry.
The Order Taker
The Presenter
The Closer
Each is important, and most organizations have all three working in different departments throughout the business. While the definition of each may be somewhat self-explanatory, it may be helpful to examine each one a little more closely and how learning to be a closer can help you sell fewer dealer-trades and more inventory vehicles.