Scenario: You're trying to help a customer buy a car. Your customer has brought along one or more people who've been given the responsibility to provide your customer advice and try to keep you from being a pushy salesperson and talking the customer into making a bad...
This Facebook post in a dealership group got me thinking about what kinds of attitudes salespeople might have toward the ownership or management team. This poster wrote: "So, my fellow car sales people, I got fired this week for as best that could be explained to...
How many objections are there?
In my opinion, there is only one.
When the fluff is stripped away from any objection, what the customer is really saying is: “You haven’t provided enough information to give me a reason to buy from you.”
It feels like begging, doesn’t it? You just spent an hour or two with this customer, and now you’re about to send them on their way in their new car. How do you ask for a referral without making it awkward?
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