Aligning Sales with Faith: A Personal Journey

In the world of sales, we often talk about strategies, techniques, and methodologies. But what if we were to look at sales through a different lens? What if we were to align sales with faith? This alignment is not about religion but about a personal journey of belief, trust, and integrity. It’s about seeing sales as a calling, a mission, and a way to serve others.

The Connection Between Sales and Faith

Sales and faith may seem like disparate concepts, but they share common ground. Both require belief in something greater, a commitment to a purpose, and a willingness to take action. In sales, this translates to belief in the product, the company, and oneself. In faith, it’s about belief in a higher power, a guiding principle, or a personal philosophy.

The Triad of Belief

The Triad of Belief is a concept that encapsulates the essence of sales: belief in your industry, belief in your company, product or service, and belief in yourself. Then, transferring that belief to your prospect. This triad is akin to the core tenets of faith, where belief, trust, and conviction guide one’s actions.

Belief in Your Industry

Understanding and believing in the industry you represent is crucial. It’s about seeing the bigger picture, the impact, and the value that the industry brings to society.

Belief in Your Company, Product, or Service

Having a genuine belief in what you’re selling is essential. It’s not about pushing a product but about understanding how it can genuinely help and serve others.

Belief in Yourself

Self-belief is the cornerstone of both sales and faith. It’s about knowing your worth, your capabilities, and your purpose.

Jesus: The Master Salesman

Jesus of Nazareth’s approach to spreading His message was rooted in unwavering belief, compassion, and service. He wasn’t selling a product; He was offering salvation. His approach to connecting with people, understanding their needs, and offering solutions can be a profound lesson for salespeople.

Sales as Service

Jesus’s approach was service-oriented. He was there to help, guide, and uplift. Sales, too, is a form of service. It’s about helping the customer, understanding their needs, and providing value.

Sales as a Calling

Jesus’s mission was His calling. Similarly, sales can be seen as a calling, a way to make a positive impact on others’ lives.

Practical Applications

Aligning sales with faith is about embracing a philosophy of belief, service, and integrity. Here are some practical applications:

  1. Understand Your Why: Know why you’re in sales and what drives you. Align it with your personal values and beliefs.
  2. Build Genuine Connections: Approach sales with empathy and compassion. Understand your customers’ needs and how you can serve them.
  3. Embrace Integrity: Be honest, transparent, and true to your word. Integrity builds trust and long-lasting relationships.
  4. See Sales as a Journey: Sales is not just about closing deals; it’s a personal journey of growth, learning, and self-discovery.


Aligning sales with faith is about seeing sales as more than a job. It’s about embracing it as a mission, a calling, and a way to serve others. By understanding the connection between sales and faith, we can approach sales with a renewed sense of purpose, integrity, and compassion.

If you want to delve deeper into these concepts and explore the connection between sales and faith, consider reading “The Master Salesman: Jesus and the Art of Service,” available here.

For personalized Training, Coaching, and Life Coaching to help you align your sales journey with your personal beliefs, explore Closer Classes.

Your customer wants to buy. He needs you to help him believe.

Books Available

Post COVID Car Sales

Post COVID Car Sales - A Guide For Selling Cars In The Post-COVID Era - Buy now on Amazon

A Guide For Selling Cars In The Post-COVID Era

The Simplest Sales Book

The Simplest Sales Book - The Beginner's Blueprint to Sales Success - Buy now on Amazon

The Beginner's Blueprint to Sales Success

The Master Salesman

The Master Salesman - Jesus and the Art of Service - Buy now on Amazon

Jesus and the Art of Service

Related Articles