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5 Things Sales People Need To Aim For

I am reading Jordan B Peterson’s book 12 Rules for Life; in the chapter about discussing his Rule 4: “Compare yourself to who you were yesterday, not to who someone else is today,” there is a section where he, in his own insightful way of simplifying things, points...

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Who is Pareto, And What Is He doing With Your Customers?

Who is Pareto, And What Is He doing With Your Customers? Vilfredo Pareto was, among other things, an economist who pointed out that 80% of the property in Italy was owned by 20% of the population. Which, standing alone, isn't all that noteworthy of an observation. He...

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Would You Rather Be Right or Make The Sale?

Would You Rather Be Right or Make The Sale? Sometimes it happens. The prospect has decided and drawn a line in the sand that they will not cross. Except, they’re wrong. And, you know it. (They may even know it too. But are unwilling to change their position regardless...

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